Aurelian Chalice
Branding
Illustration
Typography
Packaging Design
A luxury wellness brand specializing in high-end organic bug-infused teas, offering the world’s most nutritious and sustainable ingredients for those who seek exclusivity and uncompromising quality.
Aurelian Chalice caters to a high-end, health-conscious audience that values luxury, exclusivity, and sustainability. Targeting Gen Z and Millennials who embrace trendy, high-end products as a symbol of wealth, it appeals to individuals who prioritize holistic wellness, clean eating, and premium ingredients—similar to those who shop at Erewhon, work out at Equinox, and seek out high-quality, ethically sourced products.